Question 1

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO (Generative Engine Optimization) is the practice of optimizing websites to appear as cited sources in AI-generated answers — from ChatGPT, Perplexity, Google AI Overviews, Claude, and others. Unlike traditional SEO, GEO focuses on making content readable, trustworthy, and citable by AI language models through structured data, clear factual writing, and open crawler access.

Question 2

Why doesn't my website appear in ChatGPT or Perplexity answers?

Accepted Answer

AI models cite sources they can read, parse, and trust. Common causes: AI crawlers (GPTBot, PerplexityBot, ClaudeBot) are blocked in robots.txt; missing Schema.org structured data; thin or unstructured content; weak authority signals (no About page, contact info, or authorship); and no mentions on third-party platforms AI models rely on.

Question 3

How is GEO different from SEO?

Accepted Answer

SEO targets keyword rankings in traditional search results. GEO targets AI citation — making models extract, trust, and quote your content when generating answers. GEO requires Schema.org markup, clear factual content, open AI crawler access, and strong authority signals that LLMs use to evaluate source credibility.

Question 4

Which AI systems does GEO Analyzer check?

Accepted Answer

GEO Analyzer simulates queries and checks crawler access for ChatGPT (OpenAI / GPTBot), Perplexity AI (PerplexityBot), Google AI Overviews (Google-Extended), Claude (Anthropic / ClaudeBot), Grok (xAI), DeepSeek, Yandex Alice (YandexBot), and Sber GigaChat (GigaBot).

Question 5

What is a GEO score?

Accepted Answer

A GEO score is a 0–100 rating measuring how well a website is optimized to be cited by AI search engines. It combines three pillars: Structure (schema markup, headings, content clarity), Authority (About page, contact info, authorship, HTTPS), and Presence (AI crawler access, mentions in AI answers, third-party citations). Sites above 65 are generally within the AI citation threshold.

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